projected additive manufacturing market by 2022
compound annual market growth rate, 2015 to 2020
3D printers estimated to ship in 2018
3D printing companies will thrive when they build believable, respectable brands that are hyper-focused on solving specific business challenges.
More than print speed, industry cares about overall production speed
When 3D printer brands position their product not as a be-all, end-all, but as a critical part of an overall production process, their message hits home with industry. The dirty little secret about 3D printing for investment casting with metal, for example, is that 70% of the cost is tied up in pre- and post-processing. The price and speed of 3D printers is less critical than how it will increase efficiency of the rapid prototyping and short-run manufacturing process overall.
Innovative 3D printer brands need to speak effectively to each player in the sales cycle
Like many innovative technology companies, additive manufacturing brands are good at talking tech to techies. But to make real inroads in the industrial space, you need to go beyond techies. You must prove how your product will be a sound investment to procurement. And you need to demonstrate to the C-Suite how your 3D printing technology will improve their brand and deliver long-term value.
Innovative 3D printer brands will succeed not by being all things to all industries, but by doing one thing for one audience better than any other machine.
Read more about how innovative 3D printer brands are thriving in the industrial market.
In our last article, educate, inspire, reassure, we covered the three distinct functions your marketing and sales efforts need to perform and the ideal touchpoints to accomplish each function. For our seventh installment in our series on sales and marketing alignment for B2B 3D printer brands, we’ll explore how hyper-specialized additive manufacturing brands Read the full article…
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