As industry rapidly adopts additive manufacturing technology, the 3D printer market has pivoted to hyper-specialized, industrial B2B applications. Industries need to know how 3D printing will complement their existing ecosystem — dependably and profitably. When 3D printer brands quantify how they improve workflow, industry listens.
Solidscape, a well-known 3D printer brand in the jewelry industry, needed to take on newer, cheaper competitors and better position the company for acquisition. Toolbox helped them rekindle brand love and boost brand value.
Solidscape, a well-known brand of high-end 3D printers for the jewelry industry, needed a brand refresh to take on newer, hipper, cheaper compettitors in the space and to better position the company for aquisition. Toolbox helped them up their game — rekindling brand love and boosting brand value.
3D printing companies thrive when they build believable, respectable brands that are hyper-focused on solving specific business challenges.
Additive manufacturing brands are good at talking tech to techies. But to make real inroads in the industrial space, you need to go beyond techies to make meaningful connections with each player in the sales cycle. Prove to procurement how your product will be a sound investment. Make the C-Suite see how your 3D printing technology will improve their brand and deliver long-term value.
LulzBot, built on an open hardware Rep-Rap model, needed to distinguish their brand in a crowded consumer 3D printer market. Toolbox crafted a visual identity and brand positioning that helped LulzBot grow steadily while other consumer brands crashed.
LulzBot, built on an open hardware Rep-Rap model, needed to distinguish their brand in a crowded consumer 3D printer market. Toolbox crafted a visual identity and brand positioning that helped LulzBot grow steadily while other consumer brands crashed.
When you build positioning around what customers truly love about your brand, you’re able to make emotional connections in ways the big guys simply can’t.
Back up your brand promise with real data, dependable tech and the kind of personal attention the big guys can’t provide.
Prodways Group, one of Europe’s largest producers of additive manufacturing machines, materials and services, partnered with Toolbox to help organize and name their three distinct, interlocking branches.
We branded their three branches Prodways Tech, Prodways Build and Prodways Life, simplified the existing corporate identity and developed taglines for each branch. Then we developed a visual identity system in which 12 distinct companies (and counting) could maintain their own brand identity while consistently conveying their relationship to Prodways as the parent company. No small task, indeed.
Taking market share from the big guys
How hyper-specialized additive manufacturing brands can compete In our last […]
