case studies | lulzbot
Outshining the competition, outselling expectations

An innovative, open source 3D printing company, LulzBot needed a brand strong enough to launch them on the national 3DP stage.

increase in sales in 2013
crowdfunding raised in 30 days
features and reviews published in 18 months
Building a bold brand

LulzBot had a big opportunity to reach a national audience, increasing sales and exposure significantly. With new 3D printer players continually entering the market, LulzBot needed to elevate itself above the fray. They needed a brand image, and they needed it fast. Toolbox made it happen, creating a logo, look and message as exciting as LulzBot’s technology.

Making a mark in a crowded field

The Toolbox/WildRock team branded the LulzBot product line, taking them from zero to one of the most recognizable brands in the blossoming 3D printing industry.

We developed unique selling proposition messaging, company positioning and customer persona profiles. We created a comprehensive communications strategy. And we built all marketing and PR materials — website elements, press releases, e-newsletters, print and online advertising, business cards, even fully branded tradeshow booths.

Exponential growth

The power of great branding proved profitable, indeed. Our team launched and managed LulzBot’s crowdfunding campaign — and raised $294,000 in 30 days.

Thanks to its game-changing new brand and brand strategy, LulzBot enjoyed:

  • 400% increase in sales
  • 278% increase in online page views
  • 4+ minutes average online visit duration
  • 266 published features and reviews
  • 2,432 links from newswire distribution
LulzBot 3D printer website design | Toolbox Creative
The Takeaway

Toolbox created an unforgettable brand identity for a little-known product in a crowded marketplace. The big guys took notice, the press paid attention and the product outsold expectations.

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