Entrepreneur Scott Grant had a big idea: create a mobile version of the classic country club “shoe room” and bring it to municipal golf courses.
The mobile trailer would offer shoe cleaning and shine, spike replacements and cleaning of grips and clubheads. All he needed was a business name and corporate identity that would compel golfers to give him a shot.
Starting with company naming, we generated hundreds of monikers, vetted them, tested them, pitched them and ultimately created the character of Ace MacClean, the company’s nomadic namesake who handed down his centuries of golf maintenance skills to the new generation.
“ Toolbox delivered a brand identity that positioned me like a well-established franchise. For a small, unknown startup — that was huge. ”
The result: The brand immediately made a big impression on the greens, winning customers and earning media coverage in the Denver Post.
After two seasons of building a customer base and establishing proof of concept, Grant, ever the entrepreneur, took an opportunity he could not refuse and is currently seeking to sell the business. If you’re interested, give us a jingle.