projected precision agriculture market by 2020
of acreage is currently managed using ag tech
of American farmers are under age 35
In 10 years’ time, technology stands to improve agriculture more dramatically than any other industry. As the next generation of farmers rise to the challenge of feeding more with less, they’ll rely increasingly on innovative ag tech.
Agriculture has always been at the forefront of innovation. However, broad adaptation of innovative agricultural technology remains a challenge — especially if technology providers cannot clearly demonstrate ROI, both short-term and long-term.
American farmers are growing older at a pace much faster than most business owners. Identifying and effectively communicating with the next generation of farmers will be critical to the success of any innovative ag tech brand.
Only 20% of farmland is currently managed using innovative precision agriculture technology. Innovative ag tech is one of the fastest growing industries, projected to reach 4.6 billion by 2020. However, the audience for innovative ag brands is changing as dramatically as the industry. American farmers are growing older at a pace much faster than most business owners. Identifying and effectively communicating with the next generation of farmers will be critical to the success of any innovative ag tech brand.
Precision agriculture is the only way to feed the need. But superior technology alone is not enough. Innovative ag tech brands will need to build compelling brands that clearly demonstrate how they will make the lives of next-gen farmers easier, more fruitful and more profitable.
Superior technology can’t be the only thing, but it has to be the first thing.
Read more about how innovative ag tech brands will change the world in the next 10 years.
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