Art Lab is the dynamic leading edge of the creative economy. It incubates the future of the creative community in Fort Collins by transforming an under-appreciated retail space into an innovative local arts and cultural opportunity. Art Lab is gathering place and a fresh way to see art, music, dance, culture in Fort Collins, Colorado.
The cooperative nature of Art Lab Fort Collins gives creative and cultural-industry individuals a platform to showcase their work. Art Lab includes creatives and innovators who have never before shared their work in a gallery or performance setting and participants with established creative careers.
Art Lab provided the perfect foil for a viral campaign. The nature of the storefront venues with great big windows lent itself perfectly to word of mouth marketing.
Folks walking by would see the hub-bub inside and wander in, intrigued. We applied our expertise in social networking and soon the local press was writing about us. People were tweeting and posting photos to Facebook. We got shout-outs on our local NPR affiliate.
“ Art Lab is a true creative scene. It has energy, something that can really get people involved and excited. ”
Art Lab hosts visual art exhibitions, concerts, Suzuki violin showcases, theatrical performances and dance, as well as workshops and a variety of one-of-a-kind events. We’ve collaborated with several local arts organizations, and Pop Up Theatre will be calling Art Lab home for a while in 2016. Students book Art Lab to exhibit their personal projects. Art Lab is doing exactly what we’ve set out to do: create a viable and safe place for self-expression and help attract new business to Old Town Fort Collins.
Art Lab is building community and helping the regional creative economy.