Category: 3D Printing

Sales and Marketing Integration | Toolbox Creative

Mapping the buyer journey

Part 3: Sales and marketing alignment for B2B 3D printing brands

In part 2, long-shot, convertible and available customers, we covered the three types of customers in the marketplace. For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer Read the full article…

Women in Technology

Women in Tech

Shining a light, leading the way

 — by Dawn Putney, President & CEO | Toolbox Creative

Tech industries are innovative by nature, by necessity. The tech innovation I’m most passionate about is the movement to educate, empower and advance girls and women in tech industries. The Toolbox team and I are dedicated to initiatives that advance women in each of our areas of Read the full article…

Long-shot, convertible and available customers

Part 2: Sales and marketing alignment for B2B 3D printing brands

In part 1, influencers and validators and deciders, oh my, we covered the three distinct players in the buying cycle. For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the three types of customers in Read the full article…

Influencers and Validators and Deciders, Oh My

Part 1: Sales and marketing alignment for B2B 3D printing brands 

For the first in our series on how innovative B2B 3D printer brands are benefiting from sales and marketing alignment, we’ll start with the three distinct players involved in making a buying decision.

If your marketing and sales efforts, individually and collectively, don’t make a meaningful connection with each player in Read the full article…

surviving the 3D Printapocalypse: the 3DP Pivot

The 3DP Pivot

How smaller 3D printing brands are shifting to thrive in the industrial market

As the 3D printing (3DP) industry enters the home stretch of 2016, the market is stronger than ever. This in spite of well publicized failures in the over-hyped and relatively small consumer segment. While talk of a “3D Printapocalypse” is nothing more than alarmist hyperbole from the Read the full article…

the death of the 3D Printer is an exaggeration, 3D printer branding, marketing, toolbox creative

Hype killed the 3D printer

Hyper-specialization brought it back

A recent article in Inc. heralded the death of the 3D printer. Should I grab a shovel and bury my $2,500 3D printer next to my Segway and my VR headset? Probably. Does that mean the 3D printer industry is dead? Surprisingly, no. Sure, stock values of major consumer 3D printer brands Read the full article…