Category: 3D Printing

Women in Tech

by Tom CampbellWomen in Technology

Shining a light, leading the way

 — by Dawn Putney, President & CEO | Toolbox Creative

Tech industries are innovative by nature, by necessity. The tech innovation I’m most passionate about is the movement to educate, empower and advance girls and women in tech industries. We’re dedicated to initiatives to advance women in each of our areas of expertise; 3D Printing, Read the full article…


There are three types of customers in this world

by Tom Campbell

Sales and marketing alignment for B2B 3D printing brands  

Part 2: long-shot, convertible and available customers

For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the three types of customers in the marketplace, how your sales and marketing departments can identify where a potential customer fits, and Read the full article…


Influencers and Validators and Deciders, Oh My

by Tom Campbell

Sales and marketing alignment for B2B 3D printing brands  

Part 1: Influencers and Validators and Deciders, Oh My

For the first in our series on how innovative B2B 3D printer brands are benefiting from sales and marketing alignment, we’ll start with the three distinct players involved in making a buying decision.

If your marketing and sales efforts, individually and collectively, don’t make Read the full article…


The 3DP Pivot

by Tom Campbellsurviving the 3D Printapocalypse: the 3DP Pivot

How smaller 3D printing brands are shifting to thrive in the industrial market

As the 3D printing (3DP) industry enters the home stretch of 2016, the market is stronger than ever. This in spite of well publicized failures in the over-hyped and relatively small consumer segment. While talk of a “3D Printapocalypse” is nothing more than alarmist hyperbole from the Read the full article…


Hype killed the 3D printer

by Tom Campbellthe death of the 3D Printer is an exaggeration, 3D printer branding, marketing, toolbox creative

Hyper-specialization brought it back

A recent article in Inc. heralded the death of the 3D printer. Should I grab a shovel and bury my $2,500 3D printer next to my Segway and my VR headset? Probably. Does that mean the 3D printer industry is dead? Surprisingly, no. Sure, stock values of major consumer 3D printer brands Read the full article…