Category: AgTech
Connect with the next generation …
… without disconnecting the current one
For the first article in our series exploring how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll talk about the difference between marketing to the current generation and the next generation of farmers.
Marketing, by nature, is constantly evolving. But AgTech marketing faces a set of challenges unique among tech Read the full article…
Don’t move all your eggs from one basket to another …
… but get moving nonetheless
In our last article, Connecting with the Next Generation, we touched on the differences and similarities between the current and next generation of farmers. For our second installment on how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll cover some of the challenges with shifting to a digital marketing strategy.
Sales and marketing alignment for agtech
Three things your agribusiness can do right now to shorten the sales cycle
In many traditional B2B agribusiness companies, the sales and marketing divisions are just that: divisions. Each has their role to play, and the two rarely collaborate. Both tell their version of your brand story, often using different language, imagery and data points. Your marketing team might think of Read the full article…
Women in agtech
Closing the gender gap in a rapidly changing industry
Agribusiness is rapidly changing, and women in agtech are a significant part of that change. Agriculture has always had one foot firmly planted in tradition and one foot marching toward innovation. Agtech and precision agriculture can only reach their full potential when women have an equitable seat at the table. As farming becomes Read the full article…
How Innovative AgTech brands will change the world in 10 years
5 things innovative AgTech brands will need to succeed
The history of agriculture is the history of agricultural technology. While GPS and drones have been farming tools for only a handful of years, farmers have had to rely on the best available technology for thousands of years.
World population is expected to reach 5 billion by 2030. That’s a lot Read the full article…