Category: Brand Engineering

agTech Marketing | Toolbox Creative

Connect with the next generation …

… without disconnecting the current one  

For the first article in our series exploring how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll talk about the difference between marketing to the current generation and the next generation of farmers.

Marketing, by nature, is constantly evolving. But AgTech marketing faces a set of challenges unique among tech Read the full article…

agTech Marketing | Toolbox Creative

Don’t move all your eggs from one basket to another …

… but get moving nonetheless 

In our last article, Connecting with the Next Generation, we touched on the differences and similarities between the current and next generation of farmers. For our second installment on how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll cover some of the challenges with shifting to a digital marketing strategy.  

The Read the full article…

Sales and marketing alignment for agribusiness

Sales and marketing alignment for agtech

Three things your agribusiness can do right now to shorten the sales cycle  

In many traditional B2B agribusiness companies, the sales and marketing divisions are just that: divisions. Each has their role to play, and the two rarely collaborate. Both tell their version of your brand story, often using different language, imagery and data points. Your marketing team might think of Read the full article…

branding for innovative technology companies | Toolbox Creative | Fort Collins, Colorado

Taking market share from the big guys

How hyper-specialized additive manufacturing brands can compete  

In our last article, educate, inspire, reassure, we covered the three distinct functions your marketing and sales efforts need to perform and the ideal touchpoints to accomplish each function. For our seventh installment in our series on sales and marketing alignment for B2B 3D printer brands, we’ll explore how hyper-specialized additive manufacturing brands Read the full article…

Marketing for 3D Printer Brands | Educate Inspire Reassure

Educate, inspire, reassure

Three essential functions for 3DP marketing and sales  

In our last article, the power of positioning, we walked through the steps you can take to develop, discuss and document your brand positioning. For the sixth installment in our series on sales and marketing alignment for innovative B2B 3D printer brands, we’ll cover the three distinct functions that your marketing and sales Read the full article…

Positioning Toolbox Creative

The power of positioning

How positioning establishes the foundation for sales and marketing   

In our article, the benefit of sales and marketing alignment, we explored the ROI of aligning your marketing and sales departments. For the fifth installment in our series, we’ll dive into the power of positioning. A critical piece of your brand strategy, a well-developed and documented brand position will serve Read the full article…

The benefit of sales and marketing alignment

Sales and marketing alignment shortens the buying cycle  

In an earlier article, mapping the buyer journey, we dove into the process innovative 3D printer brands can follow to document their customers’ path to purchase. For the fourth installment in our series, we’ll uncover the full value of sales and marketing alignment.

When your marketing and sales folks step out of their Read the full article…

Sales and Marketing Integration | Toolbox Creative

Mapping the buyer journey

Plotting your customer’s path to purchase

In a previous article, long-shot, convertible and available customers, we covered the three types of customers in the marketplace. For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer journey. Most technology companies Read the full article…

Long-shot, convertible and available customers

Three types of customers: long-shot, convertible and available

In our first article on B3B marketing for additive manufacturing companies, influencers and validators and deciders, oh my, we covered the three distinct players in the buying cycle. For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the Read the full article…

Influencers and Validators and Deciders, Oh My

Making meaningful connections along the path to sales 

For the first in our series on how innovative B2B 3D printer brands are benefiting from sales and marketing alignment, we’ll start with the three distinct players involved in making a buying decision.

If your marketing and sales efforts, individually and collectively, don’t make a meaningful connection with each player in the sales cycle, Read the full article…

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