Category: Brand Engineering

Women in Tech

by Tom CampbellWomen in Technology

Shining a light, leading the way

 — by Dawn Putney, President & CEO | Toolbox Creative

Tech industries are innovative by nature, by necessity. The tech innovation I’m most passionate about is the movement to educate, empower and advance girls and women in tech industries. We’re dedicated to initiatives to advance women in each of our areas of expertise; 3D Printing, Read the full article…


There are three types of customers in this world

by Tom Campbell

Sales and marketing alignment for B2B 3D printing brands  

Part 2: long-shot, convertible and available customers

For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the three types of customers in the marketplace, how your sales and marketing departments can identify where a potential customer fits, and Read the full article…


Influencers and Validators and Deciders, Oh My

by Tom Campbell

Sales and marketing alignment for B2B 3D printing brands  

Part 1: Influencers and Validators and Deciders, Oh My

For the first in our series on how innovative B2B 3D printer brands are benefiting from sales and marketing alignment, we’ll start with the three distinct players involved in making a buying decision.

If your marketing and sales efforts, individually and collectively, don’t make Read the full article…


So you want to be a graphic designer in 2043?

by Tom CampbellGraphic design in 25 years

The next 25 years in graphic design through the lens of the last 25

25 years ago — in 1993 — I’m a junior majoring in graphic design at the Tyler School of Art in Philadelphia, 7 miles from my family home. Pet Shop Boys and the Artist Formerly Known as Prince {  O(+>  } provide the soundtrack as Read the full article…


Building Brand Love

by Tom CampbellTechnology marketing, Brand Engineering: Brand design strategy for stage 2 tech companies

This is how we do it …

Toolbox Creative is a B2B Brand Engineering firm, helping the Ag Tech3D PrintingClean Tech and Software industries change the world. We distill complex technologies into powerful identity systems, websites and marketing tactics that build brand love and align sales and marketing efforts.

That’s us. That’s our two-sentence brand positioning statement that Read the full article…


If the printer likes you, you’re a wuss

by Tom CampbellHow to find the best offset printer

“If the printer likes you, you’re a wuss.”

— Joe Scorsone 

How to get the best offset printing  

Throughout my career in graphic design, I’ve been fortunate to have some great mentors — folks who selflessly shared what they learned over decades-long careers in the business. This fall, I got to see two of my earliest and Read the full article…


The customer advisory board

by Tom CampbellWhat is a Customer Advisory Board

Driving innovation with customer input  

Dawn and I wrapped up 2017 in style in sunny San Diego attending the Inside 3D Printing conference. We caught up with old friends, met some cool new people and returned home inspired and excited for the future of the 3D printing industry. 

In addition to learning about ever-cheaper, faster and better Read the full article…


The value of simplicity

by Tom CampbellSimple corporate identity / simple logo design

The simple logo’s complex conundrum  

We are living in the golden age of simple brand design. Look no further than the apps screen on your iPhone for proof. Despite the ubiquity of marketing platforms, brands have relatively less time and less space than ever to make an impression. That impression needs to be direct, digestible and memorable. Recent rebrands of Read the full article…


Don’t be a dictator

by Tom Campbell

{Volume 1, Issue 4}

Summary

In part three of our Drive Your Brand series, the Brand Decider, we examined the role of the decider and the subtle but significant difference between inclusiveness and democracy when leading the brand development process with your internal team.

For this fourth installment, we’ll cross over to the topic of working with the Read the full article…


Longmont Startup Week 2017

by Tom CampbellBuyer Journey. Toolbox Creative, Fort Collins, Colorado, Tech branding

Helloooo Longmont! Thanks for hanging with us today, and thanks in advance for the delicious beer.

View our full presentation here. Additionally, here are the handy brand assessment tools we mentioned. Read on and ponder, download the buyer persona and buyer journey worksheetdownload the positioning worksheet and get crackin’.

Small Business Buyer Persona Read the full article…