Category: Brand Engineering

Women in Technology

Women in Tech

Shining a light, leading the way

 — by Dawn Putney, President & CEO | Toolbox Creative

Tech industries are innovative by nature, by necessity. The tech innovation I’m most passionate about is the movement to educate, empower and advance girls and women in tech industries. The Toolbox team and I are dedicated to initiatives that advance women in each of our areas of Read the full article…

Graphic design in 25 years

So you want to be a graphic designer in 2043?

The next 25 years in graphic design through the lens of the last 25

25 years ago — in 1993 — I’m a junior majoring in graphic design at the Tyler School of Art in Philadelphia, 7 miles from my family home. Pet Shop Boys and the Artist Formerly Known as Prince {  O(+>  } provide the soundtrack as Read the full article…

Technology marketing, Brand Engineering: Brand design strategy for stage 2 tech companies

Building Brand Love

This is how we do it …

Toolbox Creative is a B2B Brand Engineering firm, helping the Ag Tech3D PrintingClean Tech and Software industries change the world. We distill complex technologies into powerful identity systems, websites and marketing tactics that build brand love and align sales and marketing efforts.

That’s us. That’s our two-sentence brand positioning statement that Read the full article…

How to find the best offset printer

If the printer likes you, you’re a wuss

“If the printer likes you, you’re a wuss.”

— Joe Scorsone 

How to get the best offset printing  

Throughout my career in graphic design, I’ve been fortunate to have some great mentors — folks who selflessly shared what they learned over decades-long careers in the business. This fall, I got to see two of my earliest and Read the full article…

What is a Customer Advisory Board

The customer advisory board

Driving innovation with customer input  

Dawn and I wrapped up 2017 in style in sunny San Diego attending the Inside 3D Printing conference. We caught up with old friends, met some cool new people and returned home inspired and excited for the future of the 3D printing industry. 

In addition to learning about ever-cheaper, faster and better Read the full article…

Simple corporate identity / simple logo design

The value of simplicity

The simple logo’s complex conundrum  

We are living in the golden age of simple brand design. Look no further than the apps screen on your iPhone for proof. Despite the ubiquity of marketing platforms, brands have relatively less time and less space than ever to make an impression. That impression needs to be direct, digestible and memorable. Recent rebrands of Read the full article…

Don’t be a dictator

{Volume 1, Issue 4}

Summary

In part three of our Drive Your Brand series, the Brand Decider, we examined the role of the decider and the subtle but significant difference between inclusiveness and democracy when leading the brand development process with your internal team.

For this fourth installment, we’ll cross over to the topic of working with the Read the full article…

The brand decider: inclusiveness vs. democracy

{Volume 1, Issue 3}

Summary

For the third white paper in our Drive Your Brand series, we’ll examine the subtle but significant difference between inclusiveness and democracy when leading the brand development process. This insight should ring true if you’re a CEO, brand manager or marketing director and whether you’re working with outside talent or driving the process with an Read the full article…

Buyer Journey. Toolbox Creative, Fort Collins, Colorado, Tech branding

Longmont Startup Week 2017

Helloooo Longmont! Thanks for hanging with us today, and thanks in advance for the delicious beer.

View our full presentation here. Additionally, here are the handy brand assessment tools we mentioned. Read on and ponder, download the buyer persona and buyer journey worksheetdownload the positioning worksheet and get crackin’.

Small Business Buyer Persona Read the full article…

Sales and Marketing Integration | Toolbox Creative

The sales and marketing integration roadmap

{Drive Your Brand: part 1}

Summary

For the first part of our Drive Your Brand series, we’ll cover the process of plotting out how your external audience interacts with your brand. Each white paper in this four-part series will cover an individual topic worth considering as you build and strengthen your technology brand. 

Mapping the buyer journey

For innovative technology companies to reach the pure nirvana Read the full article…

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