Fort Collins’ Downtown Business Association knows how to draw a crowd — host a craft brewing festival every summer.
In 2010, the annual event became a victim of its own popularity and outgrew its location in Old Town Square Fort Collins, forcing a move to an equally fabulous but less popular location a couple of blocks away.
A full frontal approach to social media addressed the challenges of higher ticket prices and the change in venue. Design of the logo, poster, t-shirt and mugs were the icing on the cake (or the froth on the beer).
“ Toolbox's Beer Geek taste test proved that even the most discerning aficionado can’t always tell his Ranger from his Stone IPA.”
The result: 3,500 Facebook "Likes" later, Toolbox helped facilitate a successful 22nd year’s showing. The event drew beer fans from across the country.