The Health District, as part of the Mental Health and Substance Use Alliance, needed to raise awareness about the growing public health crisis of addiction in our community. In 2016, a ballot initiative to fund a much-needed mental health and substance use care facility failed to win voter support, compounding the crisis.
Toolbox created the Changing Minds campaign, an initiative to break down biases about addiction by presenting the science of how addiction changes the brain. The initiative provided tools, language and conversation starters for Alliance members, healthcare professionals and the general public to start a healthy dialog about addiction — meeting people where they are and starting to change minds on the subject of addiction in ways large and small.
The first phase of Changing Minds hit the streets in August 2018. In November, voters approved the mental health and substance use care facility.