Encompass needed a refreshing brand retool to elevate their image in the beer distribution industry.
Toolbox created a bundle of goods, including developing a new positioning statement, messaging campaign, strategic trade show plan, powerful booth graphics and support materials.
Encompass has one opportunity every two years to impress their core audience at the National Beer Wholesalers Assn. trade show. The first thing they needed was a tradeshow strategy and booth design that would help establish them as the “big guys” in their industry. Then a website design to drive the message home.
“Everything went great at the NBWA Trade show. The booth
was very dominant, and got us lots of attention, and lots of leads. ”
What started out as a basic “design us a fabulous trade show project” quickly became a more strategic endeavor. When the Toolbox and Encompass team got down to business, it was discovered that Encompass wanted, and needed, more. We kicked off the project by developing a positioning statement and a strategic trade show plan that would drive the messaging behind this marketing effort and the powerful new booth graphics and support materials. Phase 2 included a facelift for the WordPress theme of their choosing.
The plan worked. In fact, it exceeded expectations. Encompass returned from the show with more leads than ever before, and a seat at the table with the big guys.