Greystone came to us as one business with two divisions, two names, two websites and a bit of a split personality.
In 2011, IT services company Greystone Technology Group Inc. acquired a web development company. The two entities operated under the same Greystone umbrella, but the brand was largely perceived (both internally and externally) as two different companies. Our goal was to craft a unified brand identity and key messaging to position Greystone as one powerful technology company with five distinct service lines.
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“While it was a long, hard process, we are loving the results. Toolbox Creative knocked it out of the park. The visuals are fantastic and they really pushed us hard to refine our messaging.”
As part of the brand development process, we created a custom tone-o-meter to establish the appropriate tone for future branding pieces.
The result: Greystone Technology launched their new brand in August 2015 to rave reviews. At brand launch parties in Fort Collins and Denver, clients, prospects and Greystoners alike embraced the new brand identity.