Toolbox dove right in—interviewing all five department heads and conducting extensive research into the industry environment, local perceptions and competitive mindsets. We documented where the agency currently was, where the brand could go and how to get from point A to point B. Before starting design, we articulated Housing Catalyst’s voice, tone and visual style. We even presented to the board of directors to help win approval of the name change.
Next, we developed a positioning roadmap and visual identity campaign that was implemented through a variety of brand touchpoints: website, infographics, e-newsletters, stationery and print materials.