Graphic design and branding for mission-driven non-profits | Toolbox Creative
Toolbox Creative | Industries
Housing
Graphic design and branding for mission-driven non-profits | Toolbox Creative
Winning hearts and minds
Building housing brands that change the world

Housing is the foundation on which strong communities are built, and the demand for affordable housing has never been greater. But the competition for dwindling public funds is formidable. We understand first-hand the need to differentiate your brand and powerfully communicate how essential your work is to decision makers in particular and community members in general.

Neighbor to Neighbor Website design | Toolbox Creative
19 Million Families
in the U.S. live with housing insecurity
75% of Households
eligible for housing assistance do not receive it
$17.90 / Hour
2018 National Housing Wage required for a modest 1-bedroom rental home
Framing the conversation

Our housing clients have their missions dialed in and are clearly making their communities a better place. Their branding challenges tend to be twofold: looking and sounding as good as they truly are, and framing the conversation so their story resonates powerfully, whether preaching to the choir or winning converts.

Building community

Lack of diversification in home prices poses a real and growing threat to the economic stability, quality of life and future of every American. When all members of a community (teachers, first responders, seniors) can afford to live there safely, they build a stronger community, now and for the future.

There’s ample data to support that position, but without a messaging strategy that reframes the conversation about housing equity, citing that data does little to change hearts and minds.

The Takeaway

Data and evidence can be used effectively, but only when it supports a more compelling overall message.

Neighbor to Neighbor (N2N) — a community-funded organization of neighbors helping neighbors stay in their homes, regain housing stability and achieve home-ownership — needed a brand as strong as their mission.

Read the Neighbor to Neighbor case study

Neighbor to Neighbor (N2N) — a community-funded organization of neighbors helping neighbors stay in their homes, regain housing stability and achieve home-ownership — needed a brand as strong as their mission.

Read the Neighbor to Neighbor case study

The Fort Collins Housing Authority needed a brand identity to better reflect the breadth of their offerings and start to change the perception of affordable housing. Toolbox drove the rebranding process, starting by building consensus around the name Housing Catalyst and resulting in an entirely new brand identity.

Read the Housing Catalyst case study

The Fort Collins Housing Authority needed a brand identity to better reflect the breadth of their offerings and start to change the perception of affordable housing. Toolbox drove the rebranding process, starting by building consensus around the name Housing Catalyst and resulting in an entirely new brand identity.

Read the Housing Catalyst case study
Housing Catalyst Website Design | Toolbox Creative
Inspiring change

The new brand received a glowing reception from the community. Web traffic increased dramatically. The organization won a national award for the rebrand. Most importantly, Housing Catalyst’s brand identity now matches its exemplary work, and both support its mission.

Love where you live

The Villages, affordable communities developed by Housing Catalyst, needed a new website to better serve the community and compete with other local apartments. With multiple complexes and homes, and more development in the works, the Villages needed to present its growing portfolio as a unified entity. Toolbox created a structure and design that played well with Housing Catalyst branding while establishing a distinct Village presence. The site incorporated electronic forms, saving hours of staff time, and integrated seamlessly with RENTCafé, a proprietary property management website.

Building more than housing

Every Villages community, with beautiful design and contemporary amenities, exemplifies how affordable housing not only builds homes — it builds stability, pride and a vibrant culture. The new Villages website reflects this, featuring messaging and design to rival any of the upscale, high-rent complexes in town.

TBx | Housing
Toolbox is dedicated to using the power of branding to help mission-driven housing organizations ensure people have what they need to thrive and survive.
Questions? Call Us.
Contact us today and get started.
970.493.5755