Notebook

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Make your lead-gen landing page less lame

Six things you can do right now to get more qualified leads from your landing pages

Don’t move all your eggs from one basket to another …

… but get moving nonetheless  In our last article, Connecting with […]

Sales and marketing alignment for agtech

Three things your agribusiness can do right now to shorten […]

Taking market share from the big guys

How hyper-specialized additive manufacturing brands can compete   In our last […]

Women in agtech

Closing the gender gap in a rapidly changing industry Agribusiness […]

Educate, inspire, reassure

Three essential functions for 3DP marketing and sales In our […]

The power of positioning

How positioning establishes the foundation for sales and marketing    In […]

The benefit of sales and marketing alignment

Sales and marketing alignment shortens the buying cycle   In an […]

Mapping the buyer journey

Plotting your customer’s path to purchase In a previous article, long-shot, […]