Tag: Marketing ROI

by Tom CampbellToolbox Creative Naming

9 tips for coming up with a name that doesn’t suck

What’s in a name? That’s a complicated question. Would a well-loved brand by any other name not be as sweet? Some very successful brands are built atop boring, bad or poorly-thought-out names — suggesting that a name is not everything. It’s not. However, a name does serve as the verbal and visual Read the full article…

by Tom CampbellBranding ROI | Toolbox Creative | Fort Collins, Colorado

When you spend money on branding, how much can you expect in return?

First things first — there’s a distinct difference between branding and marketing. David Ogilvy famously defined a brand as “the intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation and the way it’s advertised.” More recently, the definition has been expanded Read the full article…