agTech Marketing | Toolbox Creative

Connect with the next generation …

… without disconnecting the current one  

For the first article in our series exploring how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll talk about the difference between marketing to the current generation and the next generation of farmers.

Marketing, by nature, is constantly evolving. But AgTech marketing faces a set of challenges unique among tech Read the full article…

agTech Marketing | Toolbox Creative

Don’t move all your eggs from one basket to another …

… but get moving nonetheless 

In our last article, Connecting with the Next Generation, we touched on the differences and similarities between the current and next generation of farmers. For our second installment on how AgTech marketing needs to change to keep up with a changing AgTech market, we’ll cover some of the challenges with shifting to a digital marketing strategy.  

The Read the full article…

Sales and marketing alignment for agribusiness

Sales and marketing alignment for agtech

Three things your agribusiness can do right now to shorten the sales cycle  

In many traditional B2B agribusiness companies, the sales and marketing divisions are just that: divisions. Each has their role to play, and the two rarely collaborate. Both tell their version of your brand story, often using different language, imagery and data points. Your marketing team might think of Read the full article…

branding for innovative technology companies | Toolbox Creative | Fort Collins, Colorado

taking market share from the big guys

How hyper-specialized additive manufacturing brands can compete  

In our last article, educate, inspire, reassure, we covered the three distinct functions your marketing and sales efforts need to perform and the ideal touchpoints to accomplish each function. For our seventh installment in our series on sales and marketing alignment for B2B 3D printer brands, we’ll explore how hyper-specialized additive manufacturing brands Read the full article…

Women in agtech, women in agribusiness, women in precision agriculture

Women in agtech

Closing the gender gap in a rapidly changing industry

Agribusiness is rapidly changing, and women in agtech are a significant part of that change. Agriculture has always had one foot firmly planted in tradition and one foot marching toward innovation. Agtech and precision agriculture can only reach their full potential when women have an equitable seat at the table. As farming becomes Read the full article…