Sales and Marketing Integration | Toolbox Creative

Mapping the buyer journey

Sales and marketing alignment for B2B 3D printing brands  

Part 3: from creating awareness to closing the sale

For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer journey. Most technology companies have an understanding of their customers’ path to Read the full article…

Women in Technology

Women in Tech

Shining a light, leading the way

 — by Dawn Putney, President & CEO | Toolbox Creative

Tech industries are innovative by nature, by necessity. The tech innovation I’m most passionate about is the movement to educate, empower and advance girls and women in tech industries. The Toolbox team and I are dedicated to initiatives that advance women in each of our areas of Read the full article…

There are three types of customers in this world

Sales and marketing alignment for B2B 3D printing brands  

Part 2: long-shot, convertible and available customers

For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the three types of customers in the marketplace, how your sales and marketing departments can identify where a potential customer fits, and Read the full article…

Influencers and Validators and Deciders, Oh My

Sales and marketing alignment for B2B 3D printing brands  

Part 1: Influencers and Validators and Deciders, Oh My

For the first in our series on how innovative B2B 3D printer brands are benefiting from sales and marketing alignment, we’ll start with the three distinct players involved in making a buying decision.

If your marketing and sales efforts, individually and collectively, don’t make Read the full article…

Graphic design in 25 years

So you want to be a graphic designer in 2043?

The next 25 years in graphic design through the lens of the last 25

25 years ago — in 1993 — I’m a junior majoring in graphic design at the Tyler School of Art in Philadelphia, 7 miles from my family home. Pet Shop Boys and the Artist Formerly Known as Prince {  O(+>  } provide the soundtrack as Read the full article…