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Touchscreens just got a lot more flexible

UniPixel: thinner, stronger, better

17

Design wins awarded in Q1 and Q2 2016

25

Total programs awarded in 2016

$.9 Million

Q1 2016 Revenue

UniPixel was looking for a partner to help with a brand refresh and messaging to tell the story behind their industry-leading performance engineered films.

Unipixel, business card design, toolbox creative, fort collins, technology branding
Technology Branding to take on the big guys

UniPixel is a Silicon Valley-based company that develops performance engineered films for the touch sensor and flexible electronics markets. It creates products to help customers leverage their industry-leading patented circuit design and thin cover lens design to build lightweight, thinner tablets and laptops. The team came to Toolbox with a request — UniPixel didn’t want to look like all the other tech companies — they wanted to push the boundaries of typical technology marketing and develop a brand that would make them stand out from the crowd.

Unipixel, signage design, toolbox creative, technology branding
The Process:

Toolbox took a look at the competition and saw a lot of the same ol’ same ol’ — marketing materials filled with charts, screen captures and TONS of engineer-friendly copy. If photographs were used, they were typically standard stock photography (how exciting!). We came up with a logo that played off the company’s product and reflected its key benefit — flexible, durable electronics and touch screens.

The Results:

UniPixel stands apart from their competition in the United States and Asia. They recently received an initial mass production order from a Japanese PC manufacturer, living their dream of helping PC manufacturers create devices that are thinner, lighter, faster and more cost-effective to produce.

Our Process

MindJam/Project Brief

Research Phase

Generate Concepts

Design Stage

Approval

Project Launch

Unipixel, facebook, design, toolbox creative, fort collins, technology branding

“ …we have made significant sales, marketing and manufacturing progress in such a short period of time. I applaud the entire UniPixel team for their focus and dedication to get us to this point. ”

—Jeff Hawthorne, president and CEO


Questions? Call Us.

Contact us today and get started.

970.493.5755


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Logos | Websites | Video | Illustration | Naming | Tag Lines | Brand Guides | Stationery | Brochures | Ad Campaigns | Posters | Direct Mail | Exhibition Design | Social Media | Infographics | Signage | Apparel | Vehicle Graphics | Email Newsletters | Packaging | Public Relations | Radio | Stunts

drop a line, give us a jingle,
swing over and mingle

Toolbox Creative | Graphic Design and Branding, Yo | 325 Cherry Street #104, Fort Collins, CO 80521 | 970.493.5755

Copyright © Toolbox Creative 2016