Matheus Spinelli

Strategic Thinker & Creative Maker

From an early age, Matheus was fascinated by labels and always curious about the stories behind them. As he grew reading them all, that curiosity evolved into an interest in advertising, consistently prompting the question: what’s really behind the message? He pursued a degree in Social Communication, specializing in integrated marketing and brand positioning.

His most impactful laboratory was Phyton Shop, in Brazil, a sneakershop he built with his family from scratch—a personal project that became a recognized player in Brazil’s streetwear scene. Through this experience, he discovered the real power of branding: its ability to tap into culture and inspire communities. Design became his language, shaping strategy, mission, and vision into visual cues that forge authentic connections.

Specialty

With over 20 years in brand strategy, retail, and creative direction—including leading transformations in different industries—he brings hands-on expertise and strategy into every project. He thrives on building systems, modernizing brands, and transforming bold ideas into impactful campaigns. Matheus enables brand experiences across every touchpoint—online, in-store, and everywhere in between.