Your innovative tech company is changing the world. We’re changing technology marketing.

It’s complicated. Great.

That’s our sweet spot — distilling complex technologies into powerful brand strategies for the 3d printing, agtech and cleantech industried that build brand love, align sales and marketing, and create lasting impact. Change your marketing. Change the world. More...

Thinking

Women in agtech, women in agribusiness, women in precision agriculture

Women in agtech

Closing the gender gap in a rapidly changing industry

Agribusiness is rapidly changing, and women in agtech are a significant part of that change. Agriculture has always had one foot firmly planted in tradition and one foot marching toward innovation. Agtech and precision agriculture can only reach their full potential when women have an equitable seat at the table. As farming becomes Read the full article…

Author: Dawn Putney
Sales and Marketing Integration | Toolbox Creative

Mapping the buyer journey

Plotting your customer’s path to purchase

In a previous article, long-shot, convertible and available customers, we covered the three types of customers in the marketplace. For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer journey. Most technology companies Read the full article…

Author: Tom Campbell

Long-shot, convertible and available customers

Three types of customers: long-shot, convertible and available

In our first article on B3B marketing for additive manufacturing companies, influencers and validators and deciders, oh my, we covered the three distinct players in the buying cycle. For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the Read the full article…

Author: Tom Campbell