Agribusiness is rapidly changing, and women in agtech are a significant part of that change. Agriculture has always had one foot firmly planted in tradition and one foot marching toward innovation. Agtech and precision agriculture can only reach their full potential when women have an equitable seat at the table. As farming becomes Read the full article…
In a previous article, long-shot, convertible and available customers, we covered the three types of customers in the marketplace. For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer journey. Most technology companies Read the full article…
In our first article on B3B marketing for additive manufacturing companies, influencers and validators and deciders, oh my, we covered the three distinct players in the buying cycle. For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the Read the full article…