Your innovative tech company is changing the world. We’re changing technology marketing.

It’s complicated. Great.

That’s our sweet spot — distilling complex technologies into powerful brand strategies that build brand love, align sales and marketing, and create lasting impact. Change your marketing. Change the world. More...

Thinking

Marketing for 3D Printer Brands | Educate Inspire Reassure

Educate, inspire, reassure

Three essential functions for 3DP marketing and sales  

In our last article, the power of positioning, we walked through the steps you can take to develop, discuss and document your brand positioning. For the sixth installment in our series on sales and marketing alignment for innovative B2B 3D printer brands, we’ll cover the three distinct functions that your marketing and sales Read the full article…

Author: Tom Campbell
Sales and Marketing Integration | Toolbox Creative

Mapping the buyer journey

Plotting your customer’s path to purchase

In a previous article, long-shot, convertible and available customers, we covered the three types of customers in the marketplace. For the third installment of our exploration into how innovative B2B 3D printer brands are putting sales and marketing alignment to use, we’ll dive into the process of mapping out your buyer journey. Most technology companies Read the full article…

Author: Tom Campbell

Long-shot, convertible and available customers

Three types of customers: long-shot, convertible and available

In our first article on B3B marketing for additive manufacturing companies, influencers and validators and deciders, oh my, we covered the three distinct players in the buying cycle. For the second installment in our series on how innovative B2B 3D printer brands are benefitting from sales and marketing alignment, we’ll explore the Read the full article…

Author: Tom Campbell