Innovative thinking for advanced materials
In the fast-moving world of additive manufacturing, 135+ years of experience can be seen as an anchor to the status quo instead of industry cred. In partnership with the Carpenter Additive Brand team, savvy brand work changed the company narrative from a conventional steel mill with an AM add-on to a cutting-edge 3D printing solutions provider leading the charge.
MISSION ACCOMPLISHED
NASA’s Jet Propulsion Laboratory partnered with Carpenter Additive to build parts strong enough to withstand the Martian environment and light enough to get there. Advanced AM metal made the Mars Perseverance rover’s mission possible, and Toolbox made sure the people of Earth knew it with a print and interactive case study, tradeshow materials, and print and digital placements.
YOUR AM SUPERHERO
After experiencing supply chain delays exacerbated by the pandemic, AM operators started to feel like heroics were needed to get high-quality metal powder feedstock. Carpenter Additive already had the largest inventory of the best-quality powder in the industry. Their new online Shop made that powder available 24/7. The Shop was launched with eye-grabbing (and suitably superhuman) visuals, branding and messaging.
THE HOPPER HAS LANDED
The Evolution of AM
Taking additive manufacturing from prototype to full-scale manufacturing is a big lift. The Carpenter Additive Hopper gives manufacturers the bulk supply of premium AM powder they need to think big. The campaign for this AM evolution leapt off the pages of industry magazines and websites — and was backed by technical documentation for the AM engineers putting the Hoppers into action.
Show to tell
Images capture attention, convey information quickly, break down complex concepts into bite-sized pieces and cement information in a prospect’s mind. Illustration is powerful.
- the brain processes images
60,000x faster
than text - 400% improved
learning with visual aids - 80% recall
with visuals vs. 20% with text or audio
I have been super pleased with everything I’ve seen from the Toolbox team. It’s fresh, and everyone here who has seen the work you’ve done for us is excited. Can’t ask for more than that.
Jonathan Segal, Carpenter Technology Global Director of Brand and Marketing
