Making a bigger impact, leaving a smaller footprint
When it comes to marketing for climate tech companies, it’s equally important to explain the technology as it is to convey the brand’s values.
B2B clean tech customers see the forest along with the trees and seek partners that will not only deliver short-term value but also work toward the greater good.
A strong brand can often make the difference between adoption and failure to launch.
Marketers need to make emotional connections. Engineers prefer facts over feelings. On the surface, engineers and marketers seem destined to an adversarial relationship. Not at Toolbox.
Our client relationships are proof that the two can work symbiotically to put innovative technology in the hands of those whose lives it can improve. After all, we’re both in the business of creating novel solutions.
Clean tech, climate tech, renewables and sustainability companies have proven, over and over again, that doing good business and doing good for the world are not mutually exclusive — just the opposite.
