Making microgrid energy work
Ageto Energy is speeding the adoption of renewable energy with microgrid controllers that seamlessly integrate and optimize off-grid and behind-the-meter power systems.
It was no small task to position the little-known upstart so customers currently buying from Tesla, GE and Siemens would trust their tech to keep the lights on. But with solid products, absolute customer satisfaction and an ever-growing global presence, Ageto provided a strong foundation to build on.
Simply the best
Our process started by diving in and understanding where Ageto was already kicking ass. In-depth customer interviews and industry research revealed one common theme: Ageto makes renewable energy simple. They under-promise and over-deliver in an industry known for the opposite.
Building on that one powerful idea, we crafted positioning language, designed and developed a website, and illustrated a tech explainer visualization.
Discovery interviews revealed that 100% of Ageto customers are satisfied. Yep, every single one of ‘em. Team Ageto was hesitant to make such a bold claim, but we encouraged them to own it.
It’s been 5 years, and the claim still stands. Ageto and their clients continue to harness the power of 100% reliable renewable energy microgrids.
Powerful proof
With so many satisfied customers, leveraging customer success stories was a no-brainer. Ageto had the data, and we developed a plug-and-play online case study template with infographics, information hierarchy and photo library.
- 77% of B2
buyers use case studies to research purchases - 63% more likely
to generate leads when B2Bs publish case studies - 80% recall
case studies with visuals vs 20% with text or audio
Small change, big payoff
While Ageto was calling their product microgrid controls, our keyword research found potential customers were searching for the term microgrid controllers.
Ageto updated their language, and we optimized the site for the most used search terms. The ROI rolled in PDQ. Sweet.
The updated website brought Ageto’s brand and commitment to the web. The updated contact form has increased monthly inbound leads from 5–10 per month to consistently being over 40. The site has been easy to maintain, update and build out as our projects have come online.
Mike Murray, Ageto Energy Chief Operating Officer
