Full steam ahead
AtmosZero is leading the charge in industrial decarbonization with a zero-emission electrified steam boiler replacement. When they came to Toolbox, the climate tech company was operating in stealth mode, ready to break big and needing to craft an identity worthy of their world-changing technology. Toolbox built a future-focused brand that salutes an American industrial heritage.
Public brand launch, June 2023
$21.6 million Series A funds raised in 2024
Boiling it down
Explainer visualizations make AtmosZero’s pre-production technology clear, concrete and contextualized in real-world scenarios. Prospects understand how Boiler 2.0 works — and how it addresses their manufacturing pain points as well as their ESG goals.
Capital gains
When you’re a climate tech startup, a great investor deck can be the difference between your big idea changing the world or fizzling out.
Gaining steam
AtmosZero is making a splash at industry tradeshows around the world with bold graphics, compelling print collateral and a custom 3D-printed model of their game-changing electrified steam boiler.
Fit-anywhere solution
You know what it’s like after a tradeshow: You’ve got a tote full of bulky folders and handouts. There’s no way you’re carrying that extra weight to the airport, so into the bin they go.
A successful tradeshow takeaway will inform, delight AND travel well. AtmosZero’s one-sheet is visually engaging, packed with tech specs and folds down to an easy, breezy, tuck-in-your-pocket size.
I unveiled the new brand yesterday, and the Board loved it. After explaining the tone we developed during the discovery process, they all agreed that Toolbox really hit the American industrial heritage mark. Thanks for all your impactful work. Our destealthing is going to be incredible!
Addison Stark, AtmosZero CEO & Founder
