As U.S. craft breweries continue to boom, so does the volume of all-malt styles of beer brewed. The supply and variety of craft barley can’t keep up with demand. Limagrain Cereal Seeds (LCS) has a solution in Acres to Ales.
The Acres to Ales initiative is growing rapidly. As demand for craft barley continues to increase in the U.S. market, LCS is in an enviable position: first to market with a superior product and significant buzz. We’ll drink to that.
LCS and Toolbox won a National Best of NAMA (National Agri-Marketing Association) Merit Award this year for our Acres to Ales ad campaign in New Brewer Magazine.