3D printing brand desktop metal

Additive Manufacturing 2.0

Desktop Metal was founded with the audacious goal that had long eluded the 3D printing industry: mass production. After years of building and acquiring production-capable AM technologies and durable materials, they now have a large, multi-market portfolio of 3D printing solutions.

The challenge? Creating cohesive brand and product assets within the guardrails of well-established Desktop Metal brand guidelines. With more than a decade of intellectual capital in additive manufacturing, we hit the ground running.

Brand Harmonization

technologies explained

155

product assets produced

icons created

The brand blueprint

A brand book should be more than a product catalog:

Demonstrate what’s possible in additive manufacturing.
Showcase the full range of AM printers, materials and technologies in the Desktop Metal stable.
Educate industrial and dental audiences on which AM solutions are right for them.
Deliver the tech specs and link out to deeper technical information.

Getting technical

When you’re publishing the Ultimate Guide to Laser Jet Binding, you better be able to explain the process quickly and clearly. Without a detailed visual reference or the client being able to articulate how binder jetting differed from other AM technologies, we sourced and dug into industry research (there were some deep rabbit holes).

Understanding and communicating how technology works is key to all our client work, and this was no exception. We produced detailed technical illustrations that conveyed the most critical points of the tech — and instantly became the best explainer graphics for binder jetting available anywhere.

Printer platforms

Materials

Applications and more

Creating harmony

Desktop Metal is an umbrella brand, housing an ever-growing number of sub-brands. How those brands work (or don’t work) together is the difference between having a cohesive brand identity versus a patchwork of seemingly unrelated logos. Brand harmonization creates a hierarchy and ecosystem that strengthens all brands.

Set up for success

Brand maintenance typically falls to the capable hands of in-house marketing teams, and that becomes infinitely more doable with easy-to-use design templates. A library of social media templates gives the Desktop Metal team the tools to create professional, on-brand outreach across their family of brands.

AM branding with teeth

The dental market was one of the first to embrace additive manufacturing, and the competition is fierce. To rise above the fray, Desktop Health and Desktop Labs needed to lead with benefits — how their products and processes would save dental professionals time and money while delivering excellent patient results.