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brand engineering

Engineering brands that change the world.

You can speak for hours...

on the science and engineering behind your innovative tech. The emotional and psychological benefits of your technology may be more difficult to articulate.

Brand Engineering identifies and articulates your story, strengthening your competitive position.

  • Does your brand look as good as your tech is?
  • Do the right people know the right things about your company?
  • What makes your tech different? Better? Why should your prospects care?

Toolbox illustrates how your big ideas and game-changing tech will transform the future.

Our sweet spot is distilling complex technologies and building elevated brands — amplifying your position in the market and boosting brand love.

It’s all about branding and communications backed by relevant data.

The future depends on how technology will decarbonize industry, revolutionize manufacturing and innovate to meet the needs of a rapidly changing world.

Building brand love

The Analysis

Together, we dig deep and unpack what keeps your customers awake at night. Why they love your brand (or should). Why they’re loyal. Why they care. This powerful research serves as the foundation for your brand positioning.

A clear, compelling brand gives innovative technology companies a competitive edge.

Building brand love

The Narrative

Brand positioning and messaging articulates how your tech is superior, demonstrates why your potential customers should care and inspires them to take action.

A clear, compelling brand gives innovative technology companies a competitive edge.

Building brand love

The Delivery

Here’s where the rubber hits the road. Well-informed, well-positioned marketing touchpoints start meaningful conversations and build brand love. Customers embrace your technology, and together you change the world. Sweet.

A clear, compelling brand gives innovative technology companies a competitive edge.

The Tech Archetypes

Influencer, Validator, Decider

Right place, right time, right people. Groundbreaking technology has to break through with several audiences.

talking tech

Influencer

Often your first point of contact, the influencer doesn't make the final buying decision, but they guide the process — and can speed or derail it.

The goods

Capabilities. Oh, we’ve got ‘em.

We’ve designed everything from puppeteer logos to a chalet on the Champs-Élysées, but we’ve honed our capabilities to the marketing and creative services with the greatest impact (read: ROI) for our clients.

BRAND DNA
MindJam Discovery Workshop
Naming
Logo
Brand Identity System
Brand Platform
BRAND STRATEGY
Keyword-Driven Content Strategy
Big Idea
Brand Narrative System
Communication Strategy
Investor Materials
Website Experience
BRAND DESIGN
Visual Identity 
System
Business Communication System
Social Communication System
Print Collateral System
Signage & Environmental Branding
Infographics & Iconology
Tech Explainer Illustration
Tech Explainer Video
BRAND GROWTH
Advertising Campaigns
Sales & Marketing Alignment
BizDev Support Campaigns
Tradeshow Strategy & Presence
Executive Door Openers
Digital Content
The Toolbox way

Working.
Together.

with future-makers

driven to improve their world is our sweet spot.

distills complex concepts

into simple, powerful ideas.

is fun.

Toolbox meetings should be the best part of your day.

depends on fit.

If there is not a fit, we’ll know early on. No hard feelings.

we each think the other 
is the smartest person in the room.

And we’re each right.

is a significant investment.

What you pay will pay you back.

is for the long haul.

One-off projects aren’t enough.

isn’t speculative.

Speculative work is a contradiction in terms. 
Free ideas are worth the price you pay.

is all-inclusive.

It’s about great questions, thoughtful answers, collaborating and creating.

is process-based.

A process rooted in design thinking works. No missing the mark. No infinite revision syndrome.

makes a big impact.

It wins hearts and minds, makes a difference and moves the needle.

makes you look and sound as good as you truly are.

Your brand story will be as strong as your work.