to form a first impression
for branded vehicles
Built to be seen
A product identity as bold as the tech inside
AtmosZero is a startup disrupting the industrial steam market with zero-emission heat pump technology. In a crowded field dominated by bland, visually interchangeable equipment, they needed their product to stand out.
A bold brand identity — one that honors the blue-collar American industrial heritage of its audience while signaling a cleaner, smarter future — was translated directly onto the product itself, turning a shipping container exterior into the brand’s biggest, most effective billboard.
Proof of concept
Design that makes disruptive tech credible
The product is the pitch. When a piece of capital equipment lands onsite, its exterior tells a story before anyone opens a spec sheet. When the product itself is a 360-degree piece of brand collateral, the story is one of expertise and market-readiness.
AtmosZero’s strong product identity communicates to investors, partners, and prospects that their tech isn’t just a game-changer. It’s real and ready to revolutionize the industry.
Impossible-to-ignore innovation
Design that declares something new is happening here
AtmosZero’s visual vocabulary is intentionally modern, confident, and distinct from legacy infrastructure. In a sea of industrial grays, their bright orange container is a breath of fresh (zero-emission) air.
The proof is in the people
Every She’s in Power project had a measurable impact, whether reducing GHG emissions, maximizing energy efficiency or advancing climate-smart technology. Once the data was in the books, what was left? A woman with essential experience, ready to launch her clean energy career.
The stories of She’s in Power graduates were the most compelling proof points for recruitment and funding efforts. The program changed their professional lives, and now they’re out changing the world.
She's in Power was integrated into the larger STEMblazers initiative in 2024, creating a unified force — and invaluable resource — for girls and young women in STEM fields.
