Ageto Energy, a provider of microgrid control solutions, needed a website to work as a lead-gen machine, boost credibility and increase brand equity.
It was no small task to position the little-known upstart so customers currently buying from Tesla, GE and Siemens would trust their product to keep the lights on. But with a solid product, 100% customer satisfaction and an ever-growing global presence, Ageto provided a strong foundation to build on.
Our process started by diving in and understanding where Ageto was already kicking ass. In-depth customer interviews and industry research revealed one common theme: Ageto makes renewable energy simple. They under-promise and over-deliver in an industry known for the opposite.
Building on that one powerful idea, we crafted positioning language, designed a website and illustrated a Tech Explainer Visualization.
While Ageto was calling their product microgrid controls, our keyword research found potential customers were searching for the term microgrid controllers. Ageto changed their language, and we optimized the site for the most commonly used search terms. The ROI rolled in PDQ. Sweet.
The earth is going to be just fine
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