to form a first impression
for branded vehicles
Built to be seen
A product identity as bold as the tech inside
AtmosZero is a startup disrupting the industrial steam market with zero-emission heat pump technology. In a crowded field dominated by bland, visually interchangeable equipment, they needed their product to stand out.
A bold brand identity — one that honors the blue-collar American industrial heritage of its audience while signaling a cleaner, smarter future — was translated directly onto the product itself, turning a shipping container exterior into the brand’s biggest, most effective billboard.
Proof of concept
Design that makes disruptive tech credible
The product is the pitch. When a piece of capital equipment lands onsite, its exterior tells a story before anyone opens a spec sheet. When the product itself is a 360-degree piece of brand collateral, the story is one of expertise and market-readiness.
AtmosZero’s strong product identity communicates to investors, partners, and prospects that their tech isn’t just a game-changer. It’s real and ready to revolutionize the industry.
Impossible-to-ignore innovation
Design that declares something new is happening here
AtmosZero’s visual vocabulary is intentionally modern, confident, and distinct from legacy infrastructure. In a sea of industrial grays, their bright orange container is a breath of fresh (zero-emission) air.
Making an entrance
Tradeshow environments designed to help connections take flight
People form impressions within seconds. At the Paris Air Show — the largest aerospace event in the world, with 2,400 exhibitors — those impressions impact relationships worth millions.
Carpenter Technology hosted a private customer meeting venue right on the tarmac. Every arrival was an opportunity to reinforce confidence in the company, its capabilities, and its market leadership.
The building's façade was transformed into an immersive sales experience that stopped guests in their tracks before they ever walked through the door.
Engine for growth
Designing in three dimensions
Great large-scale branding works with the built environment, not in spite of it. For Carpenter Technology, it turned a pop-up venue into a world that reflects their brand’s ambition and earns instant credibility.
More than transportation
A rolling billboard for good
The Food Bank for Larimer County distributes food for more than 10 million meals every year. That’s a lot of miles logged, and every one of them is an opportunity.
Vivid, approachable fleet graphics turn their delivery trucks into mobile billboards, seen multiple times a day in the neighborhoods the Food Bank serves.
The design turns heads and tells the story of the Food Bank: not a stale warehouse full of dusty old cans of soup, but a welcoming and vibrant community hub with fresh, healthy food.
