We dare you Not to love Scout

10,000+ DevOps pros can’t be wrong

Scout offers bulletproof, find-problems-before-they-become-REAL-problems monitoring for applications and servers. With a solution better than any other competitor, including the biggest player in the space (New Relic), all Scout needed to land customers was to have them sign up for a free trial and experience the difference.

Our task? Get ‘em in the door. In a sea of snoozy software brands, Scout’s bold new look and messaging stood out — and spoke directly to the aspirations and pain points of its hipster Ruby On Rails developers.

255

qualified leads from one tradeshow appearance

70%

increase in page views 3 months after campaign launch

Acquired

2 years later

What you say AND how you say it

Toolbox’s Tone-O-Meter sets the stage for all brand positioning in an industry-specific context. It plots where a brand is and where it wants to go, quantifying the brand building process and building internal consensus along the way.

On a scale from 1 (data) to 11 (Spinal Tap), Scout wanted to live between 7 and 10 — surprising, audacious, a brand ready for the spotlight. This tone played loud and clear across all brand assets: vibrant colors and custom illustrations, bold claims backed by real results, delightful icons and drool-worthy dashboards.

You’ll like Scout more than New Relic.

Or we’ll give you a puppy.

Find it. Fix it.
Forge ahead.

Flattery will get you everywhere

Among our arsenal of Scout illustrations were client caricatures to accompany testimonials — a great way to show client love while matching the brand vibe. One Scout client was so delighted, he converted his illustration to a custom emoji. That illustration really pulled its weight: conversation starter, relationship builder and brand buzz-maker.

Ads that pop

Owner Retired

at the ripe old age of 38

Derek Haynes,
‍Scout CEO and Founder

We dare you Not to love Scout