Great tech deserves great technology marketing
Tesla (the inventor, not the car), the metric system in America (and Burma and Liberia), Betamax — history is replete with examples of superior technology losing out to an inferior rival. It’s true that there are many reasons why technology fails. It’s also true that a clear, compelling brand identity can give innovative technology companies a competitive edge.
Our future depends on how we utilize innovative technology to revolutionize the way we produce food, build our environment, power the world, improve our workflow and take care of each other. Here at Toolbox, we’ve made it our vocation to use the power of branding to help innovative technology companies make the world a better place.