Toolbox Creative | Industries
CleanTech
Making a bigger impact, leaving a smaller footprint
Building brands strong enough to take on the big guys

When it comes to marketing for CleanTech companies, it’s equally important to explain the technology as it is to convey the brand’s values. B2B customers see the forest along with the trees and seek partners that will not only deliver short-term value, but also work toward the greater good.

The CleanTech industry has proven that doing good business and doing good for the world are not mutually exclusive — just the opposite. How CleanTech companies tell their brand stories can be the difference between leaving the world a better place and leaving opportunity on the table.

Engineers are B.S. detectors, and a lot of marketing stinks. Marketers make promises. Engineers make solutions. Marketers need to make emotional connections. Engineers prefer facts over feelings. On the surface, engineers and marketers seem like polar opposites, destined to an adversarial relationship. At Toolbox, our client relationships are proof that the two can not only peacefully coexist, but work symbiotically to put innovative technology in the hands of those whose lives it can improve.

TBx | CleanTech

In CleanTech industries, innovative technology does not always win out over the big guys, especially in well-established sectors.

A strong brand can often make the difference between adoption and failure to launch.

$279.8 Billion
annual global CleanTech investment
$56.9 Billion
annual U.S. CleanTech investment
22.4%
CleanTech job growth in Colorado — last 5 years

Prieto Battery, a visionary rechargeable battery company, needed a way to quickly explain its game-changing technology. Toolbox helped reduce their proof-of-concept conversation from 90 to 15 minutes.

Read the Prieto Battery Case Study

Prieto Battery, a visionary rechargeable battery company, needed a way to quickly explain its game-changing technology. Toolbox helped reduce their proof-of-concept conversation from 90 to 15 minutes.

Prieto Battery Video | Toolbox Creative
We speak engineer

When everything clicks, our clients think of us as Engineer Whisperers. Though the end products are different, the way we build brands is similar to how engineers build things. We ask lots of questions, dream about our work, test and measure, crave accountability and constantly improve.

Shining a light, leading the way

Women hold less than a quarter of the jobs in STEM fields (science, technology, engineering and math). The CleanTech gender gap is a complex challenge that won’t be solved overnight and won’t be solved without disrupting the status quo. When CleanTech companies make gender inclusiveness a part of their brand stories, they not only build better brands and stronger companies, they build a better world.

At Toolbox, our vocation is to use the power of branding to help innovative technology companies build the future we all deserve, and we put our time and energy where it can have the greatest impact. We’re proud to launch WomenInCleanEnergy.com, the pilot program for a larger initiative by Colorado C3E to shine a light on the work being done by innovative women in clean energy and to broaden the pool from which conference speakers and panelists are chosen.

Prodways logo Icon
That’s pretty cool

We’re also proud to partner with Pretty Brainy to launch MISSion Innovation, an all-woman innovation marathon that empowers high school and college students to solve challenges related to sustainable cities and communities.

Doing good
CleanTech has proven that doing good business and doing good for the world are not mutually exclusive — just the opposite.

Brendle Group, an engineering firm focused on sustainability, needed a brand identity as forward-thinking as the firm. Toolbox developed the logo and brand identity in 2008, then completed a brand audit and launched a refreshed brand identity and website in 2018.

Read the Brendle Group case study
The takeaway
Marketers need to be loved. Engineers need to be right. CleanTech brands need to be both.
Boost your datasheet results with this helpful tool

Take a peek below. We’ve put together a free 10-step guide that clearly lays out how you can get more interest, more impact and more sales from your datasheets.

The free guide includes:

  • Messaging to inspire action
  • Formatting for success
  • Getting the most out of your data
  • Product shots with purpose

Plus 6 more useful tips that will help your datasheets deliver results.

Toolbox Creative 3D Printing Datasheet Diagnostic
Download the CleanTech Datasheet Diagnostic
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970.493.5755