TBX | CleanTech Case Studies
CleanTech
Making a bigger impact, leaving a smaller footprint

When it comes to marketing for CleanTech companies, it’s equally important to explain the technology as it is to convey the brand’s values. B2B customers see the forest along with the trees and seek partners that will not only deliver short-term value, but also work toward the greater good.

How CleanTech companies tell their brand stories can be the difference between leaving the world a better place and leaving opportunity on the table.

$350 Billion
projected global CleanTech investment — 2020
$55 Billion
U.S. CleanTech investment — 2019
22.4%
CleanTech job growth in Colorado — last 5 years

Prieto Battery, a visionary rechargeable battery company, needed a way to quickly explain its game-changing technology. Toolbox helped reduce their proof-of-concept conversation from 90 to 15 minutes.

Read the Prieto Battery Case Study

Prieto Battery, a visionary rechargeable battery company, needed a way to quickly explain its game-changing technology. Toolbox helped reduce their proof-of-concept conversation from 90 to 15 minutes.

CleanTech Branding

A strong brand can often make the difference between adoption and failure to launch.

Brendle Group, an engineering firm focused on sustainability, needed a brand identity as forward-thinking as the firm. Toolbox developed the logo and brand identity in 2008, then completed a brand audit and launched a refreshed brand identity and website in 2018.

Read the Brendle Group case study
Engineers are B.S. detectors, and a lot of marketing stinks.

Marketers make promises. Engineers make solutions. Marketers need to make emotional connections. Engineers prefer facts over feelings. On the surface, engineers and marketers seem destined to an adversarial relationship. Our client relationships are proof that the two can work symbiotically to put innovative technology in the hands of those whose lives it can improve.

Shining a light, leading the way

Women hold less than a quarter of the jobs in STEM fields (science, technology, engineering and math). The CleanTech gender gap is a complex challenge that won’t be solved overnight and won’t be solved without disrupting the status quo. When CleanTech companies make gender inclusiveness a part of their brand stories, they not only build better brands and stronger companies, they build a better world.

At Toolbox, our vocation is to use the power of branding to help innovative technology companies build the future we all deserve, and we put our time and energy where it can have the greatest impact. We’re proud to partner with Pretty Brainy on the second season of MISSion Innovation, an all-woman innovation marathon that empowers high school and college students to solve challenges related to sustainable cities and communities.

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The takeaway
CleanTech has proven that doing good business and doing good for the world are not mutually exclusive — just the opposite.
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