When it comes to marketing for Climate Tech companies, it’s equally important to explain the technology as it is to convey the brand’s values. B2B customers see the forest along with the trees and seek partners that will not only deliver short-term value but also work toward the greater good.
How Climate Tech companies tell their brand stories can be the difference between leaving the world a better place and leaving opportunities on the table.
Prieto Battery, a visionary rechargeable battery company, needed a way to quickly explain its game-changing technology. Toolbox helped reduce their proof-of-concept conversation from 90 to 15 minutes.
A strong brand can often make the difference between adoption and failure to launch.
Marketers need to make emotional connections. Engineers prefer facts over feelings. On the surface, engineers and marketers seem destined to an adversarial relationship. Not at Toolbox. Our client relationships are proof that the two can work symbiotically to put innovative technology in the hands of those whose lives it can improve. After all, we’re both in the business of creating novel solutions.
Women hold less than a quarter of the jobs in STEM fields (science, technology, engineering and math). The Climate Tech gender gap is a complex challenge that won’t be solved overnight and won’t be solved without disrupting the status quo. When Climate Tech companies make gender inclusiveness a part of their brand stories, they not only build better brands and stronger companies, they build a better world.
At Toolbox, our vocation is to use the power of branding to help innovative technology companies build the future we all deserve, and we put our time and energy where it can have the greatest impact. We’re a proud branding partner and supporter of She’s in Power, a Colorado-based nonprofit taking powerful steps to tackle the big challenges, pairing talented women with the best and brightest in clean energy to build the future we deserve through hands-on learning projects.
The earth is going to be just fine
In this midst of a worldwide crisis, the earth is doing some wild and wonderful things …
