increase in sales in 2013
RAISED IN 30 DAYS
published features and reviews in an 18-month period
LulzBot needed a brand that would take them from zero to one of the most recognizable brands in the blossoming 3D printer industry.
LulzBot had a big opportunity to reach a national audience, increasing sales and exposure significantly. They needed a brand image, and they needed it fast. Toolbox made it happen, from communications strategy to ad campaigns.
400% increase in sales
278% increase in online page views
4+ minutes average online visit duration
206 published features and reviews
2,432 links from newswire distribution
The power of great branding proved profitable, indeed.
The Toolbox/WildRock team branded the LulzBot product line, taking them from zero to one of the most recognizable brands in this blossoming industry. We developed unique selling proposition messaging, company positioning and customer persona profiles. We built all marketing and PR materials — business cards, online elements, press releases, e-newsletters, print and online advertising, even fully branded tradeshow booths.
An unforgettable brand identity for a little-known product in a crowded marketplace. The big guys took notice, the press paid attention and the product outsold expectations.
Contact us today and get started.