A farmer-owned international ag cooperative, Limagrain established its American headquarters in Fort Collins and chose Toolbox to help build the U.S. brand.
In a sea of chemical companies that sell seeds, Limagrain is a farmer’s cooperative with deep ties to the land. With a 50-year history of helping farmers grow their businesses around the world, Limagrain had an aggressive agenda for growth in the United States. That meant development of an LCS brand image, ad campaigns, media planning and placement, and a strong public relations push.
Imagine the power of 150,000 farmers behind your brand.
318% increase in total revenue since year one
51% average revenue increase per year since opening doors
Marketing collateral for almost 50 varieties of wheat and barley
“Toolbox’s brand creation work has set us apart from every other seed supplier in the country. There is just nothing out there that touches what they are doing for us right now.”
The result: As the agency of record for Limagrain Cereal Seeds, Toolbox takes a lead role in developing and implementing marketing strategies that range from PR campaigns to identity execution, in addition to creating brand identities for more than 15 varieties of wheat and barley.
Charged with capturing a significant percentage of the U.S. wheat market in a short time period, the teams at Toolbox and Limagrain Cereal Seeds continue to work side by side to put the future of agriculture right back where it belongs — in the hands of the farmers.