Dozens of languages are spoken in Fargo. Research identified limited English proficiency as a leading factor preventing community members from securing safe, decent places to live.
Part of our brand positioning strategy was to break through language barriers and convey Fargo Housing’s culture of inclusion as the primary message to all. The website employs simple iconography and emotionally compelling photography to communicate beyond written language.
With one click, viewers can translate the website into any of the top six languages spoken in the area.