A well-established brand of high-end 3D printers for the jewelry industry, Solidscape needed a brand refresh to take on newer, cheaper, hipper competitors in the space. They sought an agile strategic partner to help up their game.

The production of jewelry has remained largely unchanged for millennia: a jeweler creates a model by hand, makes a mold, pours the casting and finishes the piece. The most significant change has been the use of 3D printers to create directly castable models — increasing efficiency, boosting profitability and empowering jewelers to create custom designs with complex geometries that were previously impossible.

Solidscape has been the industry leader since 1994, long before most people knew what 3D printing was. Solidscape’s high precision printers produce 3D wax patterns ideal for lost wax investment casting and mold making. The printers meet the highest industry standards in surface finish, accuracy and material castability while eliminating the need for post-processing. Solidscape patterns print with support material that dissolves completely. Wax burns out cleanly—preventing shrinkage and materials loss.

The brand refresh started with an in-depth Brand Assessment, including a day-long MindJam session and multiple interviews. Input and insight was collected from a cross section of stakeholders — C-suite, engineering, sales, marketing, clients, potential clients and vendor partners.

Solidscape’s advantages in the marketplace were clear. Its 3D printer technology disrupts traditional manufacturing processes, optimizes workflow and quickly becomes the most productive tool in the shop. Even more important to groundbreaking jewelry designers, Solidscape allows for design without limits. If jewelers can dream it, Solidscape can print it — perfectly and directly castable in any precious metal. No other wax model 3D printer can deliver such high precision perfection.