Selling seed in the United States comes with a unique set of challenges. Meridian, like most seed companies, does not sell directly to farmers, but through a network of independent seed suppliers — most of whom have little or no online presence.
Seed deals are done through conversations, emails and phone calls, then sealed with a handshake. While financial transactions are happening offline, our research shows the search for seed starts online.
To bridge the digital divide, Toolbox built a custom Find Seed Suppliers Near Me module for the Meridian website. Whether in the office or in the combine, farmers can find the seed they need and contact their nearest dealer with one click.