Technology marketing, Brand Engineering: Brand design strategy for stage 2 tech companies

Building Brand Love

This is how we do it …

Toolbox Creative is a B2B Brand Engineering firm, helping the Ag Tech3D PrintingClean Tech and Software industries change the world. We distill complex technologies into powerful identity systems, websites and marketing tactics that build brand love and align sales and marketing efforts.

That’s us. That’s our two-sentence brand positioning statement that Read the full article…

How to find the best offset printer

If the printer likes you, you’re a wuss

“If the printer likes you, you’re a wuss.”

— Joe Scorsone 

How to get the best offset printing  

Throughout my career in graphic design, I’ve been fortunate to have some great mentors — folks who selflessly shared what they learned over decades-long careers in the business. This fall, I got to see two of my earliest and Read the full article…

What is a Customer Advisory Board

The customer advisory board

Driving innovation with customer input  

Dawn and I wrapped up 2017 in style in sunny San Diego attending the Inside 3D Printing conference. We caught up with old friends, met some cool new people and returned home inspired and excited for the future of the 3D printing industry. 

In addition to learning about ever-cheaper, faster and better Read the full article…

Christmas Card Design

Cranking up Christmas

Toolbox gets the lead out this holiday  

Anyone who’s been to our office in December knows there is no shortage of Christmas cheer here at Toolbox Creative. A Very Toolbox Christmas rocks around the clock on Pandora, and we have deep conversations and lively debates about the best Christmas movies and holiday songs. 

My personal love of Christmas Read the full article…

Simple corporate identity / simple logo design

The value of simplicity

The simple logo’s complex conundrum  

We are living in the golden age of simple brand design. Look no further than the apps screen on your iPhone for proof. Despite the ubiquity of marketing platforms, brands have relatively less time and less space than ever to make an impression. That impression needs to be direct, digestible and memorable. Recent rebrands of Read the full article…