Simple corporate identity / simple logo design

The value of simplicity

The simple logo’s complex conundrum  

We are living in the golden age of simple brand design. Look no further than the apps screen on your iPhone for proof. Despite the ubiquity of marketing platforms, brands have relatively less time and less space than ever to make an impression. That impression needs to be direct, digestible and memorable. Recent rebrands of Read the full article…

Don’t be a dictator

{Volume 1, Issue 4}

Summary

In part three of our Drive Your Brand series, the Brand Decider, we examined the role of the decider and the subtle but significant difference between inclusiveness and democracy when leading the brand development process with your internal team.

For this fourth installment, we’ll cross over to the topic of working with the Read the full article…

The brand decider: inclusiveness vs. democracy

{Volume 1, Issue 3}

Summary

For the third white paper in our Drive Your Brand series, we’ll examine the subtle but significant difference between inclusiveness and democracy when leading the brand development process. This insight should ring true if you’re a CEO, brand manager or marketing director and whether you’re working with outside talent or driving the process with an Read the full article…

Buyer Journey. Toolbox Creative, Fort Collins, Colorado, Tech branding

Longmont Startup Week 2017

Helloooo Longmont! Thanks for hanging with us today, and thanks in advance for the delicious beer.

View our full presentation here. Additionally, here are the handy brand assessment tools we mentioned. Read on and ponder, download the buyer persona and buyer journey worksheetdownload the positioning worksheet and get crackin’.

Small Business Buyer Persona Read the full article…

Buyer Journey. Toolbox Creative, Fort Collins, Colorado, Tech branding

The sales and marketing integration roadmap

Mapping the buyer journey

{Part 1 of 2}

For innovative technology companies to reach the pure nirvana of sales and marketing alignment, you should first conduct a full and honest brand assessment. You can’t get where you’re going until you know where you stand — and the brand assessment process documents where your brand stands currently and starts to map out where Read the full article…