Housing agencies have an unprecedented opportunity to employ human-centered brand positioning with innovative web technology to improve operational efficiency and help people find safe, decent places to call home. Scroll down for some of our thoughts on how to effectively market housing authorities. See our work for innovative Housing Agencies.
When we interview housing organization staff and the residents they serve, the word most often used to describe interactions between the two is love.
Housing agencies are reinventing how they serve our communities. In that effort, policy matters. Process matters. Addressing inequity matters. And words matter. Here are four words that should be shown the door.