FortZED Community Challenge — Fostering Friendly Competition
FortZED was an initiative using Smart Grid and renewable energy technologies to create a zero energy district in Downtown Fort Collins. The Community Energy Challenge was FortZED’s first campaign to reach residential energy consumers — challenging them to be more energy efficient.
On a tight budget, Toolbox needed to create a sense of identity and foster friendly competition among the residents of 31 sections of the district. Each section was assigned an animal mascot, pack leaders were recruited and we posed the question: What pack do you run with? Toolbox created marketing materials, a website and support graphics for the grassroots campaign.
Launched in mid-September 2010, the FortZED Community Energy Challenge was enthusiastically received and accomplished its goal of signing up 1,000 households ahead of schedule. The group recruited 50 volunteer Rangers and well over 100 Pack Members as grassroots ambassadors of the program.
“ The energy challenge was so well received by the community art large, they decided to get local schools involved, developing the Junior Ranger Energy Challenge. ”
The initiative received support from organizations throughout Northern Colorado, including the Bohemian Foundation, the Community Foundation of Northern Colorado, UniverCity Connections, Fort Collins Utilities and the Governor's Energy Office.